Let’s talk about waterless beauty products. To begin, go ahead and take a peek into your beauty cabinet: How many of the products featured in your #shelfies count water as a main ingredient? The correct answer: Likely all of them. From facial cleansers to shampoos, moisturizers to body wash, most formulas contain 60 to 80% water, resulting in general waste, bigger bottles, and less concentrated (and thus less effective) make-ups.
If you’re looking to reduce the size of your water footprint, investing in waterless beauty products is the perfect place to start—and the space is growing every day. Waterless beauty sales are expected to increase at a rate of more than 13% between 2021 and 2031. And considering the thoughtful and efficacious new offerings that are already hitting the market, making the switch today is an effortless affair.
Here, 10 products to help soak up some of the excess of your self-care routine.