Blog5 Inclusive Makeup Brands with Sustainable Products for All Skin Tones
5 Inclusive Makeup Brands with Sustainable Products for All Skin Tones
It's getting easier to find eco-friendly and inclusive makeup options. These sustainable brands make products for all skin tones.
Who doesn't love the idea of using eco-friendly makeup? Making the switch to sustainable ingredients and packaging is great for you and the planet. Unfortunately, environmentally conscious cosmetics can often feel out-of-reach to many.
Many consumers feel like a switch to sustainable beauty isn't possible because of the lack of options. Smaller, eco-friendly makeup lines tend to offer fewer products with less varied skin tones, limiting access to sustainable makeup for the BIPOC community.
Fortunately, several companies have made it their mission to change that. The inclusive makeup brands below have planet-friendly options for every skin tone, from foundation to lipstick.
5 Eco-Friendly and Inclusive Makeup Brands
1. Fenty Beauty
Product to Try: Fenty Pro Filt'r Soft Matte Longwear Foundation, $36
In 2017, Rhianna's Fenty Beauty changed how the beauty industry approaches inclusivity. The inclusive makeup brand hosts an extensive range of foundation colors, including a color designed to accommodate albinism.
All around, Rhianna's makeup line is challenging the cosmetics industry for the better, pushing for a more inclusive and sustainable future.
Product to Try: ILIA Super Serum Skin Tint, $48
Known for its diverse and real-life marketing, ILIA is pushing the beauty industry to be more authentic. Not only does the inclusive makeup brand offer 18 foundation shades, but they show their products on models of diverse skin colors and skin types.
ILIA is also known for its exceptional sustainability practices. Their packaging is made from 100% recyclable materials, including recycled aluminum and responsibly sourced paper. The brand also partners with TerraCycle. Customers can mail in up to five beauty products a month (which don't all have to be ILIA products!) into TerraCycle using their Zero Waste Box. TerraCycle then ensures the products don't end up in landfills.
As an added bonus, ILIA's products are clean and consciously sourced, meaning their materials are good for the planet before they're even packaged.
Product to Try: Bright Lights Vegan + Organic Creme Highlighter, $28
Product to Try: Elate Refresh Foundation, $32
One look at Elate's packaging and you'll be impressed. Take their Refresh Foundation, for example. It comes in a glass bottle with a recyclable plastic pump, and the bamboo component of the lid can be crushed and composted.
Currently, 100% of their products are compostable or recyclable, and 75% are plastic-free. Even better, 75% of their products are organic, and 100% are vegan and non-toxic.
Elate may be known for its low-waste packaging and eco-friendly ingredients, but inclusivity is also at the heart of the female-led company. Their inclusive makeup comes in a wide range of shades, making it easy for people of all skin tones to find the right product for them.
5. Mango People
Product to Try: Mango People Bronzer, $24
Sravya Adusumilli, the founder of Mango People, struggled to find a clean beauty brand that carried products made for her skin tone. And thus Mango People was born.
Inclusivity is integral to the brand. Not only do they offer a diverse range of shades, but they model their products on many different skin tones so customers can make an informed decision about which products are right for them.
Representation is listed as the company's first value, and sustainability is named as the second. All of their products are natural and organic, and they have a refill program to reduce plastic waste.