If you eat a mostly plant-based diet, you probably don’t even miss most animal products. There’s pretty much everything you could ever want in grocery stores, from vegan egg to fish to burgers that could fool most carnivores in your life. But if you’ve missed cooking up a juicy steak, you’re in luck: Beyond Meat is launching one.
During The Wall Street Journal‘s Global Food Forum this week, Beyond Meat’s CEO, Ethan Brown, shared the exciting news. According to Brown, the company’s sliced-steak product will be joining its current lineup—which includes ground meat, sausage, meatballs, nuggets, jerky, and more—later this year.
Brown says it’s “probably one of our best products to date.” It’s also “intended to replicate whole pieces of meat” versus some of the products Beyond Meat currently sells. It will first be sold in grocery stores, but his end goal is getting it into restaurants as well.
This is a great move on Beyond Meat’s part considering the restaurant industry is becoming more sustainable with a rise in mindful menu upgrades. Not only is vegan meat showing up more than 1,000% more frequently on menus, but Beyond Meat reported its revenue increased by over 30% solely from meeting restaurant demands.
An affordable and accessible plant-based steak could be a huge win for the planet: Beef is one of the worst options for the planet, with cows producing the second-highest level of CO2 out of all meat options. To put that into perspective, that’s twice the emissions of pork, four times the emissions of chicken, and 13 times the emissions of plant-based protein options (of which products like Beyond Meat are made of).
While there’s no set date for the release of Beyond Meat’s vegan steak product just yet (Beyond Steak? Only time will tell!), we’ll be patiently waiting for the eco-friendly alternative to become available.
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