What’s New in the Clean Beauty World: Winter 2020

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"I never really thought about the ingredients in my makeup and skincare products until hearing about the clean beauty movement. This movement hopes to inspire increased gravitation towards transparency and better practices in the beauty industry: let’s talk about it. "

What is the Clean Beauty Movement?

The clean beauty movement refers to consumer disappointments regarding the lack of regulations made within the cosmetics industry. Centered around this movement is the idea that cosmetics products should be transparent, safe, and non-toxic.

Frustrated consumers are making themselves heard around the globe. This is all within good reason, for there has been a record of lacking governmental regulation for cosmetic ingredient lists since 1938.

The movement focuses on identifying and striking down greenwashing in the beauty industry. In fact, even the movement’s name itself refers to a common misconception: if something has the word “clean” on it, it doesn’t necessarily mean that it’s clean

What is Happening Clean Beauty for Winter 2020?

Moreover, the ongoing COVID-19 pandemic has drawn more attention to the clean beauty movement. This resulted from people growing more concerned with safety and the impact of what they’re putting on their bodies. Because of this shift, retail stores like Sephora and Target have produced respective Clean at Sephora and Target Clean lines to limit the inclusion of certain ingredients in offered products, along with making labels more clear.

With big brands starting to play into the movement, clean beauty is gaining more momentum now than ever. In fact, makeup artist Bobbi Brown recently launched a new clean beauty brand, Jones Road, which we’ll touch more upon later. Similarly, Clarins and others launched vegan, cruelty-free skincare lines. The cruelty-free aspect of cosmetics products is also important, as each year over 100 million animals die from animal testing.

As a result of the consumer demand for clean beauty and the increased number of brands taking part in it, “Clean Beauty Day” was announced. This day aims to empower conscious consumerism in the world of cosmetics. 

The Bottom Line

In essence, getting involved in the Clean Beauty Movement means promoting quality skincare and makeup products. When in doubt, a good option is to buy EWG Verified products. That being said, what brands are worth investing in? Below are some of our recent favorite clean beauty products to answer this question and get you started on your clean beauty journey


Juice Beauty’s Green Apple Hand Sanitizer

Price:

$16 for 8 ounces

Our Take:

During the age of the pandemic, hand sanitizer is a staple “cosmetics” item, but it can often irritate your skin. Because of this, why not have it double as a disinfector and a pampering hand cream? With Juice Beauty, you can be assured that this plant-based, vegan, cruelty-free, organic hand sanitizer will protect your skin while still keeping the germs away.


Jones Road’s Miracle Balm

Price:

$38 for 1.76 ounces

Our Take:

Bobbi Brown, who left her other makeup line behind in 2016, took some time off to study nutrition and launch a wellness brand. She never parted with her love for the cosmetics industry and was determined to create a new minimalist, natural makeup line in accordance with Credo’s clean beauty standard. So, she did. The brand launch emphasizes the continued relevance and power of the clean beauty movement. Although the clean miracle balm featured here is a bit pricey, its multipurpose use, organic formulation, transparency, cruelty-free certification, and moisturizing properties pair beautifully with the busy, dry winter season.


Hanahana Beauty’s Lemongrass Shea Body Butter

Price:

$26 for 8 ounces

Our Take:

This black-owned business works to empower women of color, as employees hand-craft every one of the company's formulas. There is a uniqueness in the texture of each individual batch! Hanahana Beauty ethically sources its shea butter and provides a visual representation of each step of the shea butter-making process. The company also works to provide healthcare and educational health classes to its community. Plus, Beyoncé shouted it out in her "Directory of Black Owned Businesses." Enough said: this nourishing, hydrating, one-of-a-kind moisturizer is a must for the cold weather.


Beautycounter’s Tint Skin Hydrating Foundation

Price:

$30 for 1.35 fluid ounces

Our Take:

Beautycounter values safety, ensuring that over 1,800 ingredients are not used in its products. The company uses its brand voice to speak up and advocate for stricter laws in the cosmetics world. Beautycounter is a certified B-Corporation, sources all ingredients responsibly, and is a member of the Roundtable on Sustainable Palm Oil (RSPO). The company also uses sustainable packaging materials, houses well-treated employees, advocates against child labor, and encourages others to do the same. Beautycounter's reputation speaks for itself. The foundation here is cruelty-free and comes in 10 shades that take seasonal changes into account.

Juice Beauty’s Green Apple Hand Sanitizer

Price:

$16 for 8 ounces

Our Take:

During the age of the pandemic, hand sanitizer is a staple “cosmetics” item, but it can often irritate your skin. Because of this, why not have it double as a disinfector and a pampering hand cream? With Juice Beauty, you can be assured that this plant-based, vegan, cruelty-free, organic hand sanitizer will protect your skin while still keeping the germs away.


Jones Road’s Miracle Balm

Price:

$38 for 1.76 ounces

Our Take:

Bobbi Brown, who left her other makeup line behind in 2016, took some time off to study nutrition and launch a wellness brand. She never parted with her love for the cosmetics industry and was determined to create a new minimalist, natural makeup line in accordance with Credo’s clean beauty standard. So, she did. The brand launch emphasizes the continued relevance and power of the clean beauty movement. Although the clean miracle balm featured here is a bit pricey, its multipurpose use, organic formulation, transparency, cruelty-free certification, and moisturizing properties pair beautifully with the busy, dry winter season.


Hanahana Beauty’s Lemongrass Shea Body Butter

Price:

$26 for 8 ounces

Our Take:

This black-owned business works to empower women of color, as employees hand-craft every one of the company's formulas. There is a uniqueness in the texture of each individual batch! Hanahana Beauty ethically sources its shea butter and provides a visual representation of each step of the shea butter-making process. The company also works to provide healthcare and educational health classes to its community. Plus, Beyoncé shouted it out in her "Directory of Black Owned Businesses." Enough said: this nourishing, hydrating, one-of-a-kind moisturizer is a must for the cold weather.


Beautycounter’s Tint Skin Hydrating Foundation

Price:

$30 for 1.35 fluid ounces

Our Take:

Beautycounter values safety, ensuring that over 1,800 ingredients are not used in its products. The company uses its brand voice to speak up and advocate for stricter laws in the cosmetics world. Beautycounter is a certified B-Corporation, sources all ingredients responsibly, and is a member of the Roundtable on Sustainable Palm Oil (RSPO). The company also uses sustainable packaging materials, houses well-treated employees, advocates against child labor, and encourages others to do the same. Beautycounter's reputation speaks for itself. The foundation here is cruelty-free and comes in 10 shades that take seasonal changes into account.




I never really thought about the ingredients in my makeup and skincare products until hearing about the clean beauty movement. This movement hopes to inspire increased gravitation towards transparency and better practices in the beauty industry: let’s talk about it.

This post may contain affiliate links. Brightly will be compensated if you make a purchase after clicking on these links.

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