Serena Williams’ Go-To Vegan Breakfast Is a Grand Slam for the Planet

"In a recent ad for JUST Egg, Serena Williams shows off her favorite vegan breakfast that keeps her fueled throughout the day."

Plant-based eating is on the rise—all our favorite celebrities and athletes are adding plant-based foods to their line-ups. Shay Mitchell, Torrey DeVitto, and now world-famous tennis player Serena Williams are showing off their favorite vegan snacks.

Williams is partnering with JUST Egg, a brand that’s putting vegan eggs on the market, so consumers can still make their favorite egg recipes—from fluffy scrambled eggs to omelets to quiches.

Serena Williams Shares Her Protein-Filled Vegan Breakfast

just egg serena williams

In the ad, viewers get to see how the greatest tennis player of all time eats the “greatest eggs of all time.” Williams, who has earned 23 grand slam victories, is shown in her home with a team that’s planning her day. From nutritionists, scientists, and personal trainers, she has all her bases covered.

Williams is served a delicious breakfast sandwich, topped with JUST Egg’s plant-based folded eggs. The narrator reveals the reason she eats plant-based eggs: Her team is “curating her protein intake so she stays fueled for super-human performance.”

However, in a recent press release, Williams clarifies that her mornings don’t actually begin with scientists curating her diet.

“I’ll let you in on a secret: I don’t actually have a scientist in my kitchen. It’s not that exciting in there,” she says. “But I do have JUST Egg. I eat to live, so JUST Egg helps me feel and perform better. But it’s also delicious—I don’t think my family can even taste the difference between JUST Egg and chicken eggs. I’m also all-in on the mission: How can we make healthy, sustainable options accessible to everyone? JUST Egg is making a real difference, and I’m proud to partner with them and be a shareholder in the company.”

Plus, Williams isn’t the only one enjoying JUST Egg. Actor Jake Gyllenhaal is also partnering with the company. And his ad features the actor scrambling eggs after doing an exclusive celebrity workout routine. Both ads are hilarious—and both show us that eating plant-based foods is easy.

The Power of Plant-Based Eggs

serena williams just egg
Photo: Just egg

JUST Eggs aren’t just made entirely from plants. They’re also cholesterol-free, have 69% less saturated fat than a chicken egg, and depending on the product, contain 5-7 grams of plant-based protein per serving.

According to the press release, JUST Egg is helping save the planet—one egg at a time. The company has sold the plant-based equivalent of 250 million eggs, which has saved over 9 billion gallons of water, avoided over 43 million kilograms of greenhouse gas emissions, and spared over 13,000 acres of land.  

Plus, our research shows that making plant-based swaps effectively reduces one’s carbon footprint and water footprint. Specifically, making eco-friendly food swaps can lower your carbon footprint by up to 48%.

As we know, plant-based eating has several benefits—both for the planet and for your health. Many dietitians say eating more vegan or vegetarian foods (and cutting out animal-derived products) can reduce the risk of heart disease and type 2 diabetes.

So if you’re looking for a quick eco-friendly food swap, try adding vegan eggs to your lineup. They’ll refuel you and help you live a more eco-friendly lifestyle!


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In a recent ad for JUST Egg, Serena Williams shows off her favorite vegan breakfast that keeps her fueled throughout the day.

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