When it comes to beauty: the science is out – going clean is better for you, helping you cut down your exposure to toxins and chemicals. The issue is, sometimes these kinder formulas don’t always perform. ILIA Beauty was founded in 2011 by Sasha Plavsic with the goal of not making consumers choose between sustainability and functionality.
In a world where there are now more clean beauty brands than ever before, we know it can be difficult to find a brand that’s sustainable, durable, and trustworthy.
We enlisted the help of our Brightly Scouts to compare some of ILIA Beauty’s top sellers to other beauty products they had in their closets.
Here’s what they had to say, in their own words:
Star Rating: ★ ★ ★ ★ ★
Product Reviewed: Liquid Light Highlighter
Non-Clean Beauty I Compared This To: Generic Highlighter Powder
From the moment my fingers touched the box, I knew this ILIA Highlighter was going to be luxurious. Made in Italy, cruelty-free, recycled materials…say no more! I opened it up and awed at the glass bottle, gold cap, and shimmering liquid inside. This liquid light highlighter is called “Atomic,” and from the way it made my skin glisten, I can see why.
By using this product and comparing it to another, I learned that not all clean beauty brands are created with the same quality. Carefully chosen ingredients make a world of difference in how it feels on my skin. I have more of a selection than I realized in clean beauty and what is best for my skin.
Star Rating: ★ ★ ★ ★ ☆
Product Reviewed: Tinted Lip Conditioner in Europa
Non-Clean Beauty I Was Using Before: Clinique Chubby Stick Intense Moisturizing Lip Colour Balm
The tinted lip conditioner (TLC) is the epitome of tender loving care (TLC). It is very moisturizing and glides onto your lips without settling in any lines. I would recommend this to my friends who are looking for a highly moisturizing balm with a medium tint. I wouldn’t recommend it to those looking for vibrant, long-lasting color.
I’m known for big bold wings and cat-eyes. If you are planning a look like this I’m not sure this is the product for you. If you are looking for just a nice around the waterline look and little wing I would definitely recommend it. I even tested it to fill in my brows and it worked beautifully. I’m actually going to keep using it for that.
The results are in: ILIA’s products stand up to daily wear and are great alternatives to other items you might already be wearing.
In the words of Mirah, the best part about ILIA Beauty is their dedication to clean, cruelty-free ingredients, recycled packaging, and building a circular economy. They’ve partnered with TerraCycle in order to reduce landfill waste. You can mail them 5 empty beauty products (from any brand) per month and sleep guilt-free knowing they’re being given a new life.
At Brightly, we take our mission to ensure all of the brands and products we recommend to you are ethical and sustainable, and we love involving our community in the process. Want to join the next product swap? Join our Scouts program!
Disclaimer: We were not compensated for this post but our Scouts did receive a free product in exchange for a review!