Pop Superstar Olivia Rodrigo Is All for Sustainable Fashion That’s ‘Good 4 U’ *and* the Planet

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"Besides being one of the biggest names in music right now, Olivia Rodrigo is also committed to supporting sustainable fashion. Here's her thoughts on thrifting, vintage, and beyond."

If you’ve been anywhere on the internet lately, you’ve probably seen Olivia Rodrigo’s name a couple hundred times. She’s an insanely talented 18-year-old actress and singer-songwriter, with hits like “Driver’s License” and “Good 4 U” both reaching the number one spot on Billboard’s Hot 100.

Rodrigo has been capturing the hearts of both teens and adults with her insanely relatable lyrics and top-notch vocals. With the highly successful release of her debut album, Sour, she’s changing the world. But that’s not the only way she’s doing it.

On top of being the world’s current pop princess, she’s also an avid supporter of sustainable fashion. In an interview with Schön! magazine, she opened up about how she discovered it in the first place.

“My favorite thing was to go to the mall and buy clothes that were way too cheap and wear the item once. I realized I couldn’t keep up those habits if I truly cared about the planet.”

—Olivia Rodrigo

“A couple years ago, I watched this documentary called The True Cost on Netflix. If you haven’t seen it, you should totally check it out. At the time, I was starting to think about how my personal actions affected our environment for the first time,” says Rodrigo. “It’s sort of a scary thing to be be fourteen and realize your generation is nearing tipping points for irreversible damage to the planet.”

She then explains how this realization has changed her own consumption habits and helped her become a more conscious consumer.

“Up until that point, my favorite thing was to go to the mall and buy clothes that were way too cheap and wear the item once,” says Rodrigo. “I realized I couldn’t keep up those habits if I truly cared about the planet. The fashion industry is also notorious for taking advantage of women and children in less-developed countries. All that to say, I’ve spent the last few years trying to keep my clothing consumption as sustainable as I can.”

Rodrigo doesn’t shy away from mentioning her love of shopping secondhand at thrift stores and on online platforms like Depop. She’s often seen sporting vintage pieces and garments, and her style is widely admired by her Gen-Z fans. Her openness about sustainability may influence others to shop more sustainably as well.

Her love of sustainable fashion doesn’t stop at her personal style. She also tries to make her merchandise more sustainable than other popular artists. Many of the items on her website are made in the United States with 100 percent organic cotton. As part of her commitment to sustainability, instead of the average 15 miles that items usually travel from the raw materials stage to finishing, her items only travel five.

We’re ecstatic that Rodrigo is already an enthusiastic supporter of eco-friendly practices and sustainability. Hopefully, more celebrities follow suit and begin to work toward important changes in the fashion industry as well.


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Besides being one of the biggest names in music right now, Olivia Rodrigo is also committed to supporting sustainable fashion. Here's her thoughts on thrifting, vintage, and beyond.

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