We’re all pretty familiar with shampoo and conditioner bars. They’ve been around for years and have made their way into many people’s showers. But beauty bars are now infiltrating the skincare scene, making it easier than ever to reduce the amount of plastic in our daily routines.

Along with the rise of sustainable skincare and clean beauty, these next-level beauty bars have gained popularity for being plastic-free, low-waste, and waterless. They also have amazing results, raising the bar (pun intended) for the sustainable skincare industry as a whole.

With the rise of waterless beauty, products with more concentrated formulas have also gained popularity—bars included. Because it’s usually the first thing the customer sees, product packaging is a huge factor when it comes to deciding whether or not to purchase something.

Most products are wrapped in plastic or have components that are difficult to dispose of. Using a beauty bar typically means sustainable packaging; it comes in a box that can be recycled, composted, or reused, making it more favorable to the conscious consumer.

One company that’s really paving the way in the beauty bar category is Dew Mighty. After working in the beauty industry for 15 years, the brand’s founder and CEO, Tiffany Buzzatto, wondered how the focus of the beauty industry moved only toward clean ingredients but packaging and the planet were both ignored. That’s where the BLOOM Jelly Serum Bar came in, which can replace up to eight products in your beauty routine.

“I was tired of being disappointed by the amount of trashy packaging that littered the world, but also just as disappointed at the performance of products that touted zero-waste at the time,” Buzzatto says. “I decided to make something I could use and see results for on my own eczema-prone skin that didn’t compromise in performance, ingredients, or packaging.”

The reduction of packaging waste is just one of the reasons why beauty bars have become so appealing to the conscious consumer. According to Buzzatto, Dew Mighty has done analyses on their product related to average uses and the number of bottles replaced. In these analyses, they found that the serum bar replaces an average of two bottles of a 30mL serum that can be approximately 90% water. The brand also reduces the carbon footprint of a typical serum by over 95%.

While Buzzatto recognizes there are some challenges to beauty bars, she does see a space for more to enter the market and hopes that they’re more normalized in the future. Other brands that have options worth trying include Kiehl’s Ultra Facial Hydrating Concentrated Cleansing Bar, Ethique’s Solid Face Cream, SBTRCT’s Vitamin C Booster Bar, and Kate McLeod’s Face Stone Solid Moisturizer.

So, what are you waiting for? Try ditching the bottles. You might be surprised at how luxurious these beauty bars feel on your skin. Between the skin-loving ingredients and eco-friendly packaging, they’re nothing short of a win-win.

Beauty, News, Skincare