How to Successfully Transition Into a Clean Beauty Routine

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"Choosing to upend your beauty routine can be intimidating, but here's how to get started on your clean beauty journey."

It’s 2020, and a lot has changed in our world this year. As humanity continues to combat the global pandemic, consumers are spending more time at home, which means more time reassessing their lifestyles. Ironically – but not surprisingly – all of these months spent in quarantine have been an eco-friendly blessing on the planet. There’s never been a better time to reconsider your rituals, including getting started with a clean beauty routine.

Have you made the most out of the extra time awarded by 2020? Whether or not you’ve been living with sustainable intentions, now is the time to revamp your mindset surrounding how you live – or want to live – your life, and this includes your wellness routine, as well as your beauty purchasing habits. Not sure how to carve a direct path toward cleaner beauty practices? At Brightly, it’s our mission to arm you with the tools you need to feel consciously empowered. So, continue on below and learn exactly how to transition your beauty routine in favor of a more ethical tomorrow.

photo of assorted makeup products on gray surface

1. Sorting and Purging  

When it comes to adopting a natural beauty regime, the truth is, we all have to start somewhere. The first step in defining this process is to go through a purging of sorts, both mentally and physically. Essentially, you must set aside some time to ‘Marie Kondo’ your beauty and skincare inventory. First, check the expiration dates on all of your questionable beauty products – this includes haircare, skincare, nail care, makeup and more! Next, if any products are expired, safely dispose of the contents, and if possible, recycle the containers. Then, take some time to assess your current goals. Ask yourself the following questions:

  1. Have my values evolved since I purchased this product?
  2. Do the ingredients align with my current values and ethics?
  3. Do I understand the ingredient list?
  4. How often do I use this product?

Once you are able to answer these questions, you will have an easier time deciding whether to keep or purge a product.

Pro Tip: If you have unopened, unexpired beauty items that no longer serve you, consider donating them to a shelter with folks in need. Don’t let your products go to waste!  

woman in white robe sitting on couch

2. Do Your Research

Once you’ve cleansed your home of the beauty products that no longer feel beneficial to your lifestyle, it’s time to do some homework. Read articles from trusted media outlets and peruse brand backstories from greener beauty company websites. Be a sponge, and soak up as much information as possible!   

As you conduct your research for your new clean beauty routine, make it a priority to learn about an unfamiliar brand’s values. For example, does this company source and define organic and vegan materials that you can pronounce and understand? Is there a visible pledge surrounding animal cruelty-free practices and testing? Is the company committed to upcycling and utilizing sustainable packaging as a waste-reduction tactic? Are there official certifications to support all of these claims? If you can answer yes to all of the above questions, you can rest assured this company falls in line with current clean beauty standards.

woman standing beside shelf

3. Shop Mindfully & Identify Clean Beauty Labels

For all of us self-care enthusiasts out there (and we’re surfacing now, more than ever), the products we purchase – and use – should always matter. Shopping mindfully is a critical part of the eco-conscious beauty process, and this comes before enjoying a deep-conditioning hair masque, a therapeutic bath ritual, or even a relaxing massage.

In fact, reading labels is more important than ever before. On your hunt for transparency and beauty brands you can trust (we love EWG’s Skin Deep resource) make sure you understand which ingredients to recognize as toxic – to both your body and the environment. Some major red-flag ingredients include:

  • Aluminum, a harmful metal that can negatively impact the endocrine system.
  • Parabens, which are commonly used as preservatives, and can lead to hormonal imbalances.  
  • Sulfates, cleansing agents that can irritate the skin and eyes.
  • Phthalates, while not always listed on labels, can lead to fluctuations in sex hormone levels and other reproductive consequences.
  • Polyethylene glycol (PEG), which can impact your skin’s natural moisture production.
  • Propylene glycol (PG) and butylene glycol, which can weaken cellular and protein structures.
  • Mineral oil, which can clog the pores and trap toxins underneath the skin, leading to acne.
  • Triclosan, an antibacterial agent made of synthetic material that can hurt thyroid functioning and degrade into dioxin, a major pollutant linked to long-term health conditions like cancer.
  • DMDM Hydantoin and Urea (Imidazolidinyl), preservatives and known allergens that commonly release formaldehyde, which can lead to a range of health issues, from sleeplessness to joint pain.
woman lying on bed white holding board

4. Make Slow, Sustainable Changes

Yes, this a lot to take in – especially if you are just starting your journey into a healthier and cleaner beauty routine. If you’re feeling overwhelmed, start small. Even baby steps and daily goals can lead to long-term sustainability. In addition, this transition is a financial investment. Not everyone can afford to purge all of their beauty products in favor of an entirely new lineup. Instead, begin by drafting a timeline. Commit to replenishing unfavorable items once they run out (this also helps with the zero-waste imitative). Do your research ahead of time. Make a wish list. You’ll get there, one day at a time.Remember, there’s no wrong way to work toward accumulating eco-friendly self-care products. The voyage begins with eco-conscious living, identifying a problem and modifying your shopping behavior. Then, you can work toward developing feasible solutions that can help your beauty purchases and practices ladder up to your sustainable life goals.

Choosing to upend your beauty routine can be intimidating, but here's how to get started on your clean beauty journey.

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