In this episode of Good Together, we sit down with Christian Regester, Senior Vice President of Product, and Pamela Levine, the visionary CEO of Manduka, to uncover the company’s remarkable journey towards sustainability in the yoga industry. Here’s a closer look at our conversation with Pamela.
Leading with Purpose: Manduka’s Commitment to Sustainability
Manduka’s dedication to sustainability permeates every aspect of its operations, from materials sourcing to manufacturing processes and beyond. Regester emphasizes that sustainability is not just a buzzword at Manduka; it’s a fundamental principle guiding their decisions.
Championing Eco-Friendly Materials
Levine sheds light on the importance of materials selection in Manduka’s sustainability efforts. She shares insights into the company’s meticulous approach to sourcing eco-friendly materials, such as natural rubber and recycled polyester, which contribute to minimizing environmental impact throughout the product lifecycle. Their new
Empowering Consumers through Transparency
Levine highlights Manduka’s dedication to transparency in communicating its sustainability efforts to consumers. Through clear labeling, informative product descriptions, and engaging social media content, Manduka empowers consumers to make informed choices aligned with their values.
Lifetime Guarantee: A Testament to Quality and Sustainability
Manduka’s “Lifetime Guarantee” reflects its commitment to producing durable, long-lasting products. Levine discusses how this approach not only ensures customer satisfaction but also reduces waste by encouraging mindful consumption and product longevity.
Balancing Purpose and Profitability
As CEO, Levine navigates the delicate balance between sustainability and profitability at Manduka. She emphasizes the importance of integrating sustainability into the company’s business model, leveraging innovative strategies to drive positive environmental impact while maintaining financial viability.