Fast fashion brands dominate our feeds: Scroll through your TikTok “For You” page and you’re bound to see clothing hauls from SHEIN, Princess Polly, Abercrombie,
Ethical + Sustainable
Handbags & Accessories
Clothing brands like Shein, Boohoo, and Princess Polly have taken the world by storm over the past few years. With online shopping triumphing over brick-and-mortar
TikTok fashion trends—like massive Abercrombie and Shein hauls—typically aren’t very eco-friendly. But “coastal grandmother”—an aesthetic that’s currently taking over the app—is more than a trend.
Fast fashion is everywhere—from the daily deal dump in our spam folders to the targeted ads on our social media feeds. The speed and reach