If you eat a mostly plant-based diet, you probably don’t even miss most animal products. There’s pretty much everything you could ever want in grocery stores, from vegan egg to fish to burgers that could fool most carnivores in your life. But if you’ve missed cooking up a juicy steak, you’re in luck: Beyond Meat just launched one.
Beyond Meat’s CEO, Ethan Brown, originally shared the exciting news in June during The Wall Street Journal‘s Global Food Forum. According to Brown, it’s “probably one of our best products to date.” It’s also “intended to replicate whole pieces of meat” versus some of the products Beyond Meat currently sells.
Well, good news: It’s here. This week, Beyond Steak was officially launched at grocery stores nationwide. Here’s everything you should know, including where to find it.
Why Meat-Free Steak?
Launching a vegan steak is a great move on Beyond Meat’s part considering the restaurant industry is becoming more sustainable with a rise in mindful menu upgrades. Not only is vegan meat showing up more than 1,000% more frequently on menus, but Beyond Meat reported its revenue increased by over 30% solely from meeting restaurant demands.
An affordable and accessible plant-based steak could be a huge win for the planet: Beef is one of the worst options for the planet, with cows producing the second-highest level of CO2 out of all meat options. To put that into perspective, that’s twice the emissions of pork, four times the emissions of chicken, and 13 times the emissions of plant-based protein options (of which products like Beyond Meat are made of).
Beyond Steak Ingredients
According to Beyond Meat, Beyond Steak is “tender, juicy, and ready to eat in five minutes.” The product is vegan, kosher, contains no GMOs, and uses wheat as its prime ingredient. It also contains 21 grams of protein per serving.
Ingredients: Water, Wheat Gluten, Faba Bean Protein, Expeller-Pressed Canola Oil, Salt, Natural Flavor, And Less Than 1% of Spice, Garlic Powder, Onion Powder, Pomegranate Concentrate, Yeast Extract, Sunflower Lecithin, Fruit and Vegetable Juice Color.
Where to Find Beyond Steak
Beyond Steak is easy to find. It’s now available at more than 5,000 stores across the United States, including Walmart and Kroger. To find a location near you, use the product locator tool on Beyond Meat’s website.